New name for your company and the website should be on a new domain?
Domain switch: same content on new domain
If the name of your company is to be changed and/or the existing website is to be moved to a new domain, this is called a domain switch. As long as you move all content and make it available on the new domain, the best conditions are in place. If redirects are then set correctly, the rankings will level out within a few weeks. In this scenario, only minor fluctuations in the rankings are to be expected. You can continue your successful course under the new domain.
Business spin-off: one domain becomes two
If you spin off a business unit or if there is a division of operations, the success of the website should be maintained. Since in this step only part of the content is moved to a new domain, the process takes a little longer than in the case described above.
In the individual analysis of the spun-off business unit, the rankings were transferred 1:1 to the new domain.