Domain Switch

New name for your company and the website should be on a new domain?

Domain switch: same content on new domain

If the name of your company is to be changed and/or the existing website is to be moved to a new domain, this is called a domain switch. As long as you move all content and make it available on the new domain, the best conditions are in place. If redirects are then set correctly, the rankings will level out within a few weeks. In this scenario, only minor fluctuations in the rankings are to be expected. You can continue your successful course under the new domain.

Complete domain switch after rebranding (all content of the original site was transferred to the new domain).
Complete domain switch after rebranding (all content of the original site was transferred to the new domain). After seven weeks, the new domain already achieves better rankings than the original domain.

Business spin-off: one domain becomes two

If you spin off a business unit or if there is a division of operations, the success of the website should be maintained. Since in this step only part of the content is moved to a new domain, the process takes a little longer than in the case described above.

Spin-off of a business unit and partial domain switch. After six months, the rankings stabilize.
Spin-off of a business unit and partial domain switch. After six months, the rankings stabilize.

In the individual analysis of the spun-off business unit, the rankings were transferred 1:1 to the new domain.