New name for your company and the website should be on a new domain?
Domain Switch – new name, new domain
If the name of your company is to be changed and/or the existing website is to move to a new domain, this is called a domain switch. As long as you move all your content and make it available on the new domain, you have the best prerequisites. If you then set the redirects correctly, the rankings will stabilize within a few weeks. In this scenario, only slight fluctuations in the rankings are to be expected. You can continue on the course of success under the new domain.
Company spin-off – one domain becomes two
If you outsource a business area or if a company is split up, the success of the website should be maintained. Since only part of the content is moved to a new domain in this step, the process takes a little longer than in the case described above.
In the individual view of the outsourced business unit, the rankings were transferred 1:1 to the new domain.