Bring your website back on the track of success!
Violations of Google’s Webmaster Guidelines will be discovered sooner or later and in many cases will result in a penalty. These can be so-called “manual actions” or algorithmic penalties. In both cases the rankings of individual keywords decrease significantly. And visitor numbers also come under pressure. For some companies such a Google penalty can mean an existential risk. Therefore, act quickly and implement recommended measures as completely as possible. The rankings will then also recover and visitors will return to your site.
If only a few of the recommended measures are implemented, the penalty is also only partially removed.
Don’t waste time!
Causes for a Google Penalty
The causes for a Google Penalty can be unnatural backlinks or poor quality content.
Google Panda = poor content
If bad content on a website is the problem, then solving a penalty is usually time consuming. From Google’s perspective, the content of individual pages does not meet the search interest of the users. This can have two reasons:
- Too much advertising in relation to the actual content
- Pages with very little independent content
Therefore, the templates and also the page structure must be checked in each case and their current form must be questioned. The aim is to align the content to the needs of the users.
Google Penguin = bad backlinks
Google’s devaluation can probably be remedied more quickly if backlinks are bad and the cause. For this Google has provided the Disavow tool, which devalues bad links. Even if this tool exists, you should not buy backlinks. On the one hand, the naturally generated backlinks are usually sufficient to achieve top rankings. On the other hand, you put your company at risk if you slip into a penalty by buying backlinks.
Even domains without backlinks can be ranked number 1 for competitive search queries – if the content meets the expectations of the users.
Core Update = a combination of different factors
Updates are often confirmed by Google as so-called “Core Updates”. Although there is no statement about which factors exactly are included here, it is conspicuously frequent to find websites with Penguin or Panda problems among the lost ones. Therefore, in case of a ranking loss at the time of a core update, both possibilities should be investigated as the cause.